Mental Accounting: There’s More to Thinking Than You Think

May 13, 2019

Posted in Behavioral

We’re back with the next post in our behavioral bias series: There’s More to Thinking Than You Think. Today we explore the behavioral bias of mental accounting.

Cash is cash, right? But sometimes, we treat money differently depending on where it came from or what we intend to do with it. When that happens, mental accounting may be at play, and that can add up to trouble for your financial goals.

Take, for example, money that has been saved in a child’s college fund. Even if the accumulated college savings would be better used to pay off high-interest debt, a parent using mental accounting would consider this savings to be “too important” to relinquish to put toward other purposes, even if doing so would be the most logical and financially beneficial move.

Mental accounting shows up in investor portfolios, too. A fairly common issue is being emotionally tied to certain stocks, especially if the stock was inherited, received as a gift, or if it’s from a former employer. People may feel disinclined to sell a holding that was received from one of these situations, even if it’s a bad investment or not diversified.

A related aspect of mental accounting suggests that people tend to treat money differently depending upon the source of that money. “Found” money, which may include things like tax refunds, work bonuses, prizes and gifts, tends to be spent more freely than money earned through normal paychecks. Again, logic would suggest that these monies should be treated in the same way, but real-world scenarios show otherwise.

To break away from the mental accounting game, aim to treat all money with the same careful consideration, no matter where it comes from or how you plan to use it. And as always, use your financial planner as a resource to provide objective guidance and long-term perspective to help you reach the full potential of your financial plan.

If you'd like to learn more about what it's like to work with our team, please reach out.

The commentary expressed herein reflects the personal opinions, viewpoints, and analyses of Johnson Bixby employees and is not necessarily that of Private Client Services, LLC and should not be construed as investment advice. The views expressed are subject to change at any time without notice. Johnson Bixby and Private Client Services do not offer tax or legal advice. Always consult a tax or legal professional regarding your individual situation. Nothing in this article constitutes personalized investment advice, an offer, or solicitation to buy or sell any specific security or adopt any specific investment strategy. Any reference to specific securities or performance is for illustrative purposes only and should not be considered a recommendation. Investing in securities involves risk, including the potential loss of principal. Past performance is no guarantee of future results. Diversification does not ensure against loss. Advisory services offered through Johnson Bixby, an SEC Registered Investment Advisor. Securities offered by Registered Representatives through Private Client Services. Member FINRA/SIPC.

0 Comments

Categories

Receive Weekly Blog Updates