Mathematical Answer Versus Emotional Answer: Which is Right?
When making a decision, do you pay more attention to how you feel about the matter, or should you follow where research and information take you?...
Aug 23, 2022
Behavioral
Stepping Off the Hedonic Treadmill
Have you ever wondered why after working hard, saving diligently, and reaching that financial milestone you pursued for years that you don’t...
Overconfidence: There’s More to Thinking Than You Think
The concept of behavioral finance is a relatively new field of study that combines psychological theory with conventional economics. We may not...
Mental Accounting: There’s More to Thinking Than You Think
Cash is cash, right? But sometimes, we treat money differently depending on where it came from or what we intend to do with it. When that happens, mental accounting may be at play. Our next post in our behavioral bias series: There's More to Thinking Than You Think takes a look.
There’s More to Thinking Than You Think: Understanding How Biases Impact Decisions
In this series, we explore some of the most common behavioral biases to which people find themselves susceptible. Today we look at Loss Aversion.
There’s More to Thinking Than You Think: Understanding How Biases Impact Investment Decisions
The concept of behavioral finance is a relatively new field of study that combines psychological theory with conventional economics. We may not...