In the last month we’ve had opportunities to engage with different groups who are at the beginning of their financial journeys – whether that be through the financial empowerment workshops we led with Financial Beginnings Washington or during our 2024 College Day where we had 21 college students visit us and learn about professions in financial services.
These events had many of us thinking back to our more youthful days. And while we know it’s not accurate to universally assert that financial wisdom inevitably comes with age, there are certain trends and reasons why many tend to become wiser about finances as they grow older. With that thought in mind, we asked a few of our Johnson Bixby team members to share a financial lesson they recall learning, or financial advice they wish they would have adopted earlier in life. Here’s what they had to say!
I would tell my younger self to be patient, and never to expect (or count on) quick investment gains. Choose the right type of investment for the goal you’re trying to reach. Let time do the compounding work, but make sure you actually have a sufficient time frame for that to happen. I learned these lessons when I tried to grow my car savings by moving it out of the bank and into the stock market, which was going up, up, up. Unfortunately, the market turned down right after I invested, shrinking rather than growing my vehicle dream! My takeaway: don’t use long-term investments for short-term goals.
Kimberly Baker, CFP®, Financial Planner, Director of Financial Planning
I wish my younger self was more mindful of my spending. For example, while my husband and I did a pretty good job of saving toward our goals, we could have saved even more had we been more intentional with our spending – especially when our kids were younger. I had a big ‘Aha’ moment one day when my 1-year-old was playing with an empty 2-liter soda bottle for hours on end while hundreds of dollars of new toys sat in a corner. I started to watch myself more for other spending leaks – those triggers where I was just mindlessly buying things – and started being much more intentional.
My parents have done a really good job showing me healthy financial habits throughout my life. One lesson that stuck with me was buying my first car. My dad encouraged me to set the monthly payment lower than I thought I could afford even if it meant carrying the loan for a bit longer. I didn’t really understand why. I was laid off from my job a few months later and having a lower payment made a huge difference. This situation really highlighted the importance of keeping your fixed costs as low as you can. A lot can change in life and keeping your regular obligations manageable will provide a tremendous amount of freedom. Now, I see this every day with clients trying to retire. Having low monthly need goes a long way in making things possible.
– Patricia Spies, CFP®, Financial Planner
For my younger self – I wish I had taken a finance/investment course in high school and learned the importance of planning/saving for retirement early. It wasn’t until years later I discovered that even a small amount put away each month would add up over time – there were many years of missed saving opportunities!
Mandy Peterson, Client Services Manager
I wish I had budgeted more thoughtfully according to certain goals. Overall, I feel like I’ve done a good job of saving, but I didn’t maximize those savings according to certain goals. Instead of just knowing a certain amount of money was saved each month, I wish I would have created savings buckets for certain down-the-road projects – house improvements, travel, etc. Also, use auto transfers to do this work each month with your paycheck! That way, you don’t have to remember to do it (which is my downfall!)
Rachel Gorretta, Marketing & Communications Director
Save more money. My younger self took a lot (most?) of their grocery store clerk paycheck and gave it immediately to Best Buy for CDs, DVDs, and video games. What if I had saved or invested 20% of that instead? The returns would have been a lot greater than the returns on my DVD collection, I’ll tell you that. I don’t regret every purchase, a lot of the music and movies I bought were important parts of my youth and helped me connect to others, but I would have liked to develop my saving money muscle at an earlier age. And that’s coming from someone who considers themselves a good saver! Now with a family and career, there are far more variables and unknowns in my life. How to best prepare for life’s curveballs and opportunities? Savings. Nothing brings peace of mind like a strong mix of emergency funds and investments. Oh, and keeping your lifestyle expectations in check, but that’s a whole other topic …
Zach Reuter, CFP®, Financial Planner
I would tell my younger self to start contributing to your 401k plan THE DAY you become eligible and maximize the company match if you can! If you don’t have access to a 401k plan, start contributing to a Roth IRA as soon as you start earning taxable income. And, I would SAVE SAVE SAVE until you move out on your own, not moving out until you can afford to support yourself. Oh, and I would have stayed away from credit cards!
Juli Potts, Sr. Director of Human Resources
From a young age, my parents would give me financial advice at different stages of life. But there’s a piece of advice that my mom gave me when I was young that stuck with me: ‘Just because it’s on sale doesn’t mean you should buy it.’
I took those words to heart! Growing up, I became known as the family bargain hunter. I was great at recognizing brand names, trends, and finding them in thrift stores or getting great deals on discount racks. It started with clothes and shoes, but it has grown to include furniture and home appliances. I love a good deal on a great quality item!
My mom recognized my passion for bargain hunting, and she knew I needed to hear her words. Her advice was a gentle reminder to think twice before making an impulse purchase, and it also gave me relief to not feel pressured to purchase the latest and greatest item.
Through her advice, I have learned to be a more conscious consumer, by weighing the true worth of an item beyond its price tag. Though I’m not perfect when it comes to all my purchases, and there are a few I wish I didn’t make, it’s still helpful for when I’m contemplating an item. Her advice wasn’t just about saving money, but also about building a mindset of being intentional. I’m thankful for her advice and guidance in my life!
Melanie Yeagley, Marketing & Event Support Specialist
If I had to do it all over again, I would have sat down with my husband at the start of our marriage to assess our priorities and the financial implications of each. I would have created a visual plan or timeline that included things like buying a home, having children, childcare options, car purchases, educational ambitions, travel dreams, and more. I would have mapped out our big “Life Decisions” and tied them to our financial decisions early on.
Megan Dixon, CAP®, Director of Community Investments & Relationships
Understanding where my income was going monthly. When I didn’t track my spending, I allocated more toward items and categories I did not intend. Tracking and hindsight analysis allowed me to spend intentionally; and my monthly income stretched further than when I wasn’t paying attention to where it was going.
Brigg Wolgamott, IT Support Specialist
My parents had a phrase “If you want it, save your pennies.” This served me well and taught me to work for what I want. I didn’t learn to “invest my pennies’ until much later in life. I would encourage learning to both save and invest at a younger age.
Heidi Johnson Bixby, CFP®, Financial Planner
There are a handful of items I remember and think of often when it comes to financial advice that I would have started earlier in my life:
1. I’ve found that awareness of how your money is currently flowing is the first step to getting intentional with your finances. You can’t make any significant and lasting changes if you don’t have a clear understanding of what you’re currently spending money on. A budget is a great tool to help you get a handle on your finances! At its heart, a budget isn’t about restriction, it’s about having a plan, and intentionally directing your dollars towards the things/experiences that are meaningful to you.
2. Remember to pay yourself first. Build the habit of saving a set amount of money from each paycheck before you allocate the remainder to your expenses. This way, you’ll never end up shorting your savings at the end of the month when you find you’ve spent most (or all) of it on miscellaneous items.
3. There are no quick fixes; if something sounds too good to be true, it most likely is, so remember that building wealth takes time! Lasting wealth is about disciplined investing, done consistently over a long period of time. The younger you start, the more you’ll reap the exponential rewards of compounding!
Alexander Ali, AFC®, Client Services
If you'd like to learn more about what it's like to work with our team, please reach out.
Director of Financial Planning / Financial Planner
Background
Kim has been a Certified Financial Planner® professional with Johnson Bixby since 1993, taking on various leadership roles along the way. She now serves as our Director of Financial Planning, mentoring and teaching our newer financial planners. Her work includes imparting the firm’s process and philosophy and preparing early-career planners to step into the role of trusted financial advisor.
To help lift the next generation of financial planning professionals, Kim also invests time and energy in speaking with finance students at local universities.
Kim keeps a pulse on industry and market trends and developments to help serve clients and the team. And she’s a key contributor to our firm’s Planning Matters blog, Ripple Events and pro bono work.
An enthusiastic problem solver who enjoys teaching others, Kim also works to improve financial literacy in the community and has held several officer positions with the Financial Planning Association of Oregon & Southwest Washington over the course of her 25-plus year membership.
Did You Know?
Kim enjoys the international sport of volkswalking—non-competitive goal-oriented group walking. She’s a lifetime member of the American Volkssport Association and walked all over the U.S. and in multiple countries.
She and her husband, Dan, are always up for their next big home improvement project!
After taking a 30-year break, she has recently rediscovered her love of playing piano.
Education
CERTIFIED FINANCIAL PLANNER® Certification
Certified College Planning Specialist
Bachelor of Business, Marketing emphasis, Portland State University
Elder Planning Specialist Training
Licenses Held
Series 7, 66, 63 and 65 Life, Health & Disability Insurance
Areas of Specialty
College Planning Pension Planning Tax Planning Life Transitions
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington member
Guest lecturer at Oregon State University and University of Portland clubs
Heidi Johnson Bixby, CFP®
CEO, President and Financial Planner
Background
Heidi is the owner and ‘architect’ of our firm. She began her career in financial planning in 1991 as an assistant to Deborah Johnson, our company’s founder. She achieved her Certified Financial Planner® certification in 1997 and has been devoted to helping clients plan for the lives they want ever since.
One of Heidi’s earliest lessons about money was her parents saying, “If you want it, save your pennies.” It’s an approach she’s used her entire life, and one she shares often with others.
Today, Heidi leads Johnson Bixby with a clear vision and purpose – to continue building the firm to give back to the profession of financial planning and to the community.
Did You Know?
An active member of the community, Heidi has chaired or served on the boards of many nonprofits and business organizations over the last 25 years.
She is past board chair of Columbia Springs.
She currently serves as board treasurer of Global Sojourns Giving Circle and is a member of the Mackay Sposito board.
Heidi is the catalyst behind the scenes who launched Ripple Impact NW, a nonprofit focused on inspiring philanthropy locally, in 2022.
Heidi isn’t just the architect of our firm—she also designed her own home.
From multiple trips to Africa for GSGC work to Bangladesh and Shanghai to visit clients, Heidi has traveled to more than 30 countries, and travel continues to be the focus of her photography hobby.
Education
CERTIFIED FINANCIAL PLANNER® Certification
Bachelor of Business, Financial Planning emphasis, Marylhurst University
Licenses Held
Series 6, 62, 65 and 63 Life, Health, Disability and Long Term Care Insurance
Areas of Specialty
Estate Planning Life Transitions Retirement Planning Tax Planning
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Global Sojourns Giving Circle, Board Treasurer
Vancouver Downtown Association, Member
Greater Vancouver Chamber, Member
Women Entrepreneurs Organization (WEO) Member
Zach Reuter, CFP®
Financial Planner
Background
Whether it’s the game of Gonzaga basketball or the game of personal finance, Zach is a huge fan. After making a 180- degree career change from nonprofit work to financial services, Zach is driven by the empowerment and confidence sound financial planning brings to people’s lives.
After college, Zach served as an AmeriCorps volunteer for two years in Spokane before transitioning to a Portland area nonprofit helping connect volunteers to service agencies across the Pacific Northwest.
After a budding fascination with personal finance became an obsession, he started working with a financial planning firm in Portland before joining Johnson Bixby in 2020. Zach was a member of our client services team prior to completing the requirements to become a Certified Financial Planner® professional and joining our team of planners.
Zach enjoys staying on top of changing financial law and regulations, but also learning about how to help clients use their resources, financial and otherwise, to live a meaningful life.
Did You Know?
At 6’7” Zach jokes about his ability to see above the fray and help make level-headed decisions (we love that he can reach high shelves in the office.)
In college, Zach studied abroad in Zambia, focusing on chimpanzee behavior and group dynamics.
He lives in the Salmon Creek area near WSU Vancouver with his wife, two children, and English bulldog, Penelope.
Financial Planning Association of Oregon & SW Washington
Amanda Reynolds, MA, CFP®, CPA
Financial Planner
Background
Amanda knows talking about personal finances can feel very private, and sometimes it can be overwhelming. And that’s exactly why she is here combining her love of people and finance. As a Certified Financial Planner® professional, Amanda considers it a privilege to help guide our clients on a path toward achieving their goals.
Sometimes we don’t exactly know what we think or want until someone asks us pertinent questions, takes time to listen and draws connections about what they’ve heard. Amanda creates space for clients to feel comfortable sharing their values and priorities, so together they build a financial plan that is meaningful and realistic.
Growing up in California, she escaped to the Northwest years ago and still finds pure joy in every waterway she can dip her toes into. Whether it’s swimming, boating, kayaking, SUP’ing, hiking near a waterfall or simply sitting along the shore.
Did You Know?
Amanda started her career working in public accounting and then went on to be a part of several finance teams of local nonprofits.
On her wish list is learning to horseback ride.
She enjoys spending time with her nieces and nephews, occasionally being asked if she is their older sister.
Series 7, 66 Life, Health, Disability and Long Term Care Insurance
Areas of Specialty
Retirement Planning
Life Transitions
Community & Professional Involvement
Union Chapel Board of Directors, Vancouver WA
Financial Planning Association of Oregon & SW Washington
Lynn Snyder, MBA, CFA®
Portfolio Manager
Background
In the noisy and complex world of capital markets and investing, Lynn knows how to simplify and keep the conversation relevant to one’s personal goals. Afterall, it’s something he’s been doing his entire life, thanks to being raised in the heartland of Nebraska where Warren Buffet and Berkshire Hathaway were sources of inspiration.
Prior to joining Johnson Bixby, Lynn held a variety of financial roles including positions at U.S. Trust, Columbia Mutual Funds and Janus Mutual Funds.
Perhaps one of his most notable roles is the one as a father to three teenage daughters, who have all adopted their dad’s love of math as one of their favorite subjects.
In college, Lynn spent time in an honor’s travel abroad program in Greece, Turkey and Italy, where he met his wife.
For fun, you can find Lynn running marathons and fly fishing the streams of Oregon, Montana and Colorado.
Education
CERTIFIED FINANCIAL ANALYST®
Designation
Master of Business Administration, Finance, University of Colorado
Bachelor of Arts, Saint John’s University (Minnesota)
Licenses Held
Series 7, 65 and 63
Areas of Specialty
Asset Allocation
Portfolio Optimization
Equity & Fixed Income Analysis
Alternative Investments Analysis
Community & Professional Involvement
CFA Society of Portland
Patricia Spies, MBA, CFP®
Financial Planner
Background
As a Certified Financial Planner® professional, Patricia helps clients plan for tomorrow by taking care of today. With a clear understanding of each client’s unique financial vision, she works to develop a tailored path forward whether buying a home, starting a family, or planning for retirement.
From her perspective, change usually won’t occur unless the “why” is understood. Educating and coaching clients on ways to support their lifestyles without sacrificing their goals is a top priority. She also gives each client the time and attention they deserve to make sound financial decisions and feel confident they are prepared for the future.
Before joining Johnson Bixby in 2017, Patricia worked at Oregon State University in the human resources department. It was here that she learned the ins and outs of retirement benefits and federal compliance.
Did You Know?
Originally from Ohio, Patricia and her Oregonian husband, Kurt, are full-on residents of the Pacific Northwest.
Whether it’s gardening at home, finding a good hike or a walk around the block with her two young boys, every day is an adventure.
Watch Patricia’s Meet the Planner video in which she talks about her work at Johnson Bixby.
Education
CERTIFIED FINANCIAL PLANNER® Certification
Master of Business Administration, Oregon State University
Bachelor of Science in Business Administration, Bowling Green State University
Licenses Held
Series 6 and 63 Life, Health, Disability and Long Term Care Insurance
Areas of Specialty
Pension Planning Retirement Planning Tax Planning
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Alexander Ali, CFP®, AFC®
Financial Planner
Background
Alexander has a strong desire to help people make empowered financial decisions so they can live their best lives. He has a voracious appetite for learning and dives into research on technical financial questions, gaining a thorough understanding to help clients make informed choices.
Like so many people, Alexander learned to budget through fits and starts. He eventually succeeded in paying off debt and sticking to a spending plan, and then used his newfound skills to help those around him who were struggling. He felt a calling to the financial planning profession, so he left the graphic design field to become a Financial Counselor and coach, attaining the Accredited Financial Counselor® designation and opening his own private practice.
Upon joining Johnson Bixby, Alexander fast-tracked his learning, acquiring multiple securities licenses, his insurance license, and his Certified Financial Professional® designation within two years. With an intense interest in all things finance, he continues to pursue other areas of specialized knowledge.
Today, Alexander volunteers his time and knowledge teaching financial empowerment classes to high school students and others in the community.
Did You Know?
Alexander enjoys listening to and playing a variety of music. He’s been spotted playing his ukulele on the Vancouver Waterfront on weekends for fun.
When he’s not playing music, or learning something new, Alexander spends his time being active and exploring the breath-taking scenery of the Pacific Northwest.
Financial Planning Association of Oregon & SW Washington member and scholarship recipient
Association for Financial Counseling & Planning Education member
Financial empowerment volunteer instructor at Cascadia Technical Academy
Lana Alvarez
Compliance/Audit Manager
Background
Details are Lana’s forte. Lana has been with Johnson Bixby since 2003 and with more that than 25 years of experience in the financial planning world, Lana knows exactly what details to look for. She has a laser-like focus on accuracy and completeness—a natural gift we appreciate greatly here. Lana enjoys staying on top of the regulatory updates and changes, as it presents a consistent learning opportunity, which she enjoys.
Lana moved to the Northwest from Colorado, drawn to its proximity to the spectacular beauty of both the mountains and coast. She misses the Rockies and occasionally goes back to get her “Colorado fix,” but home is where the rain falls and where she and her husband raised their two children.
In her free time, Lana enjoys hiking, traveling, and creative healthy cooking.
Lana’s future travel goals include exploring Europe with her family and continuing to discover the hidden gems the Pacific Northwest has to offer.
Licenses Held
Series 65
Areas of Specialty
RIA Compliance
Community & Professional Involvement
National Society of Compliance Professionals
Kailee Aparicio
Client Services II
Background
An inaugural member of our first Johnson Bixby internship program, Kailee joined us in the summer of 2022 before coming onboard full time in the fall. She’s a graduate of the University of Portland, with a bachelor’s degree in Business Administration and a major in Finance.
As part of our Client Services team, Kailee assists our financial planners by offering efficient, kind, and compassionate service. She chose the financial profession because she knows dealing with finances alone can feel overwhelming and intimidating at times. But with a knowledgeable team behind you, those financial stressors can be alleviated.
Kailee loves the outdoors. During the winter weekends you’ll find her skiing the slopes at Mt. Hood. In the summer, she enjoys taking her paddle board out to explore the Willamette River.
Kailee is a cat mom and looks forward to hearing anything and everything about your pets. Fun fact: her kitties are named Yuki & Tama – which translates to “Snow-Ball” in Japanese.
Kailee studied abroad in London in college, where she fell in love with all things international travel. She had the opportunity to see Scotland, Ireland, France and Italy and is always looking for future travel recommendations!
Education
Bachelor of Business Administration, University of Portland
Licenses Held
Series 7 & 66
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Karen Brown
Client Services
Background
Karen joined Johnson Bixby in 2004. She’s a long-time veteran of the financial planning industry and enjoyed supporting team members and clients for more than 30 years. She held the FPQP™ designation (Financial Paraplanner Qualified Professional) from 2007 – 2021. In 2020 she transitioned to a part-time role, gradually moving toward retirement. She loves helping others and provides support by confirming transactions and assisting with special projects.
Karen enjoys music, dancing, biking, learning about photography, and being involved in her local church. She has two sons who live in Idaho and Michigan with their wives and young children – which means as many trips as possible to visit those grandchildren!
Karen holds a bachelor’s degree from the University of Alabama.
She grew up in the south but later lived in Canada and Indianapolis before moving to Washington.
Karen enjoys traveling and looks forward to more adventures in the U.S. and possibly abroad.
Education
Bachelor's Degree, University of Alabama
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Karen Marshall
Office Administrator
Background
Karen is our office manager at Johnson Bixby and likely one of the first faces you’ll see when visiting us. She oversees the day-to-day logistics of running our front office while supporting our Client Services team. With a lifelong enthusiasm for organization and order, she channels those attributes making our team’s professional lives more manageable and streamlined.
Before joining Johnson Bixby in September 2021, Karen worked in a variety of office management positions with a specialty in financial services.
Originally from a small Texas town, she started her career in Los Angeles. In 2015 she moved to Portland becoming acquainted with the metropolitan area as a Mobile Notary and Notary Signing Agent.
Karen loves traveling – especially alone on the road! She says solo road trips are excellent opportunities for quiet introspection, loud sing-alongs and visiting far-flung friends and family.
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Mandy Peterson
Client Services Manager
Background
Mandy is a natural at building rapport with clients, something she likely picked up after working the bulk of her career in family law.
In 2018, she switch paths from the legal field to financial services and quickly learned this was the industry for her! She joined Johnson Bixby in 2020 where she worked her way to the role of Client Services Manager. Mandy found she has a passion for supporting clients with reaching their financial goals and helping team members reach their professional goals.
Mandy hails from the land of 10,000 lakes (Minnesota).
She loves spending time with her family, especially her nephew, Calvin, and her yellow lab, Tova.
In her spare time, she loves traveling, hiking, and curling up with a good book!
Education
Bachelor of Business Administration, Major in Organizational Management
Minor in Human Resource Management, University of Minnesota, Duluth
Licenses Held
Series 65
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Haley Smart, FPQP™
Senior Technical Specialist
Background
Whether she’s explaining the complex in simple terms, or unraveling a particularly tangled web, Haley brings her passion for learning and finding answers to the work she does every day. But these aren’t just abstractions. Her extensive background in volunteering shows that she’s in this to better the lives of clients and colleagues.
Haley started working in financial services in 2008 after an unexpected career change, but that was all the chance she needed. Since then, she has worked her way up, and built a formidable career helping to polish our internal processes and guide her teammates in support of clients achieving their financial goals. Now we get to realize the benefits of her hard work, dedication, and serious problem-solving skills.
When she’s not working, Haley enjoys spending time with her husband and going to Timbers games. Yep, Haley is a super fan.
Haley adores her rescue dog Jackson.
She looks forward to kayaking and family trips throughout the year.
She is an active member of a car club in Oregon with her 2019 Dodge Charger Scat Pack.
Education
Associates of Arts, Clark College
Financial Paraplanner Qualified Professional (FPQP™)
Licenses Held
Series 6, 63
Oregon Life Insurance License
Areas of Specialty
Technical Specialty
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Cindy Staley
Compliance Specialist
Background
With her quiet demeanor, Cindy helps our business run smoothly and safely, while demonstrating compliance is about helping and protecting the people you work with, and the clients you serve.
Cindy relocated to the Vancouver area after 30 years in the financial services industry in Seattle. The move allowed her and her husband to be closer to her daughter and son-in-law and expand her love of gardening beyond the porch pots.
Cindy loves cross-stitch but her cats, Pepa and Maynard, make the task difficult to perform with their love of thread, ribbon and yarn balls.
Drama has followed Cindy throughout her adult life but not in the way you might imagine. Her now retired husband has a Master’s in the fine arts and together they ran local theatres.
Licenses Held
Series 7, 63, 65, 24
José Vélez
Client Services II
Background
A graduate from the University of Portland, José joined our team in May 2022. With a degree in finance and a minor in Spanish, José joined the financial profession because of his strong belief that everyone deserves a seat at the table when it comes to their financial relationships. Working toward obtaining his CFP® designation, he looks forward to giving clients and local community the tools to become financially empowered.
Born in Puerto Rico, José spent the first 11 years of his life in Austin, Texas, before relocating to the Pacific Northwest with his family.
A self-proclaimed homebody, José enjoys watching movies, a good tv series and podcasts. On weekends, you’ll probably find him visiting his parents to enjoy a good meal and an exciting soccer match.
Education
Bachelor of Business Administration, University of Portland
Minor in Spanish, University of Portland
Licenses Held
Series 7 & 66
Diploma de Español como Lengua Extranjera (DELE) – Instituto Cervantes
Community & Professional Involvement
Financial Planning Association of Oregon & SW Washington
Ask Cyndi what she loves about her job and the answer is simple: people and purpose. Her energy and enthusiasm for helping both team members and businesses grow and succeed is evident in her work over the last 25 years.
Before joining Johnson Bixby in 2020 as our CFO and COO, she held multiple finance and client relationship roles in a variety of industries – from recruiting to medicine to real estate. Don’t be surprised if you see her name pop up when researching items related to financial planning, investing, parenting or travel as she’s published articles in dozens of magazines through the years.
Cyndi has been an active board member of the Financial Planning Association of Oregon and SW Washington including serving as president for 2020 and 2021 along with Board Chair/Past President for 2022. She is on the Board of Directors for the Portland chapter of Financial Executives International as well as the Oregon State University Business School’s Finance Advisory Council.
Make sure to swap your unique travel experiences with Cyndi. She has visited a musk ox farm in Alaska, cruised through Greenland and glided down the Nile in a felucca.
Cyndi’s preferred mode of transportation? Segways and riding ATVs!
Education
CERTIFIED FINANCIAL PLANNER™ certification
Masters of Financial Planning
Bachelor of Business Administration, University of Colorado
Community & Professional Involvement
Financial Planning Association of Oregon and SW Washington
Financial Executives International – Portland Chapter Board of Directors
Oregon State University Business School’s Finance Advisory Council
In her role, Megan leads community involvement, philanthropy and volunteerism efforts for Johnson Bixby and sister firm, Integrated Tax Services where she was previously director of Community and Client Relations. Megan is also co-founder and vice chair of Ripple Impact NW, a nonprofit who mission is to connect, inform and inspire people to generate ripples of community well-being through philanthropy.
Megan believes growing and developing are essential for all aspects of life, not just the office. Whether it be cultivating the growth mindset of her two children or tending the vegetables and flowers around her yard – growth is everywhere. When not in the garden, you may find her writing a poem, an art form near and dear to her heart. Not a big surprise considering she met her husband in a poetry class back in college.
Education
B.A. Humanities (Sociology & English), Washington State University Vancouver
Technical Writing Certificate, Washington State University Vancouver
Rachel is an optimistic realist helping promote the Johnson Bixby brand in all the ways that matter—whether that be to existing clients, future clients, employees or community partners. A natural people person who gets an extrovert classification on every test she’s taken, she tackles each communication challenge that comes across her plate with grace and enthusiasm.
A lifelong communicator who had childhood dreams of becoming a news broadcaster, she spent her early career years in public relations and marketing roles. After more than a decade in corporate communications, she moved to a local creative agency in account services where she realized she had a passion for promoting brands for smaller businesses.
Away from the office, Rachel enjoys entertaining friends and family over a homecooked meal—especially ones that contain vegetables from her garden.
Although born and raised in Vancouver, Rachel spent her college years away, attending Marquette University in Milwaukee, Wisconsin.
She’s married to her husband and has two teenage daughters.
Education
Bachelor of Arts in Communication, Public Relations, Marquette University
Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
Professional Certified Marketer (PCM), American Marketing Association
Areas of Specialty
Digital Marketing
Community & Professional Involvement
Marketing Committee, Columbia Springs
Johnson Bixby & Integrated Tax Services Community Engagement Committee
Kristi believes in the power of story to connect us, move us, and transform lives. As our Chief Marketing Officer, she is a writer, brand and messaging strategist, and workshop facilitator with a knack for finding stories and creating pathways to help great ideas become remarkable experiences.
For 25 years, Kristi has worked in marketing for companies including HP, Microsoft, Apple, Nike, Moda Health, Kaiser Permanente, and many others. She has 20 years of experience in the financial services industry, working with Registered Investment Advisory firms and larger brands such as Charles Schwab, Morgan Stanley and Prudential.
Today, she is committed to mentoring the next generation of women and BIPOC leaders in marketing, communications and business.
Kristi fell in love with the Pacific Northwest in 1999 and moved here from Iowa shortly after.
Outside of the office Kristi writes poetry and is an avid reader of nonfiction. She also enjoys travel, cooking, baking, eating, drinking, and laughing.
In 2020, Kristi co-founded the Block Aid Project, a grassroots effort to care for – one block at a time – houseless neighbors living on the streets of Portland. The group makes, packages, and delivers food and basic supplies to some of the most vulnerable among us.
Education
Bachelor of Journalism & Communications, Magazine emphasis, Iowa State University
Integrated Marketing Communications certificate, Northwestern’s Kellogg School of Management
Areas of Specialty
Brand strategy and development Marketing and communications Messaging Speech writing Strategic planning
Vivian loves the art of untangling an accounting challenge. With a keen attention to detail and superior organization skills, she’s a natural fit to our team. She brings with her more than 10 years of accounting and finance experience, including three years in public accounting. In her role, she is responsible for overseeing the companies’ financial data by controlling, verifying, and managing the financial transactions.
Vivian is a California native and is married with two kids.
In her free time, she enjoys camping, sports, and spending time with her family and friends.
Education
Bachelor of Science, San Jose State University
Majors: Accounting & Finance
Minor: Economics
Community & Professional Involvement
Member – American Institute of Certified Public Accountants (AICPA)
Member – Oregon Society of Certified Public Accountants (OSCPA)
Paula Lee is a people person—not a numbers person. Bringing out the best in her coworkers is what she does best. With her background in human resources, Paula thinks outside the box. It helps her inspire, direct and support those around her. Calm by nature, Paula handles just about any situation with precision, grace and humor.
When Paula isn’t juggling multiple projects, you’ll find her in her garden. Paula also enjoys traveling to sunny, warm locales and spending time with friends. She lives in Washougal, Washington, with her husband.
Paula managed a travel agency in Vancouver for a number of years and grew the firm into one of the top five in the Pacific Northwest in sales with the Walt Disney Travel Company.
She conducted a children’s choir for 17 years that performed musicals in Washougal.
Bob McMahan joined our team in 2022 and oversees all aspects of the use of information technology and information security for Johnson Bixby and our sister company, Integrated Tax Services.
With a positive attitude, strong work ethic, attention to detail and belief in always doing the right thing, Bob is a charismatic and natural fit to our organization. He has more than 25+ years of experience leading Fortune 500 and public sector organizations through digital transformation, educating and guiding business leaders in advancing digital dexterity, delivering quality services that support business objectives, and championing the importance of information risk and cybersecurity.
Juli brings enthusiasm for people along with her vast experience in human resources to Johnson Bixby, and our sister company, Integrated Tax Services. She drives our people strategy and initiatives to ensure we are attracting, developing and retaining the best talent, while working to amplify employee engagement and strengthening our HR systems and procedures.
A Pacific Northwest native, Juli was an adult student while raising her two kids. She graduated from Washington State University with a bachelor’s degree in Personnel Psychology and Human Resources Management, and a minor in Psychology. She holds multiple human resource professional designations including Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Certified Compensation Professional (CCP).
Depending on the season, you’ll find Juli enjoying any number of activities – hiking, kayaking, outdoor concerts, camping, yard work or wine tasting.
Need something painted or furniture assembled? Don’t worry! Jim is on the job. Calm and resourceful, Jim is instrumental in keeping our building running smoothly. And best of all? He’s a delight to be around.
Prior to joining our team, Jim held a facilities position at a Portland bicycle shop. To say biking is a passion for Jim is an understatement. Whether a mountain trail or commuting to work – Jim prefers to cycle whenever and wherever he can.
When not fixing something or biking, you may find Jim relaxing with his cat, Lulu, or jamming to Kool & the Gang and KC & the Sunshine band (both performed at his high school graduation!)
For more than 30 years, Saskia has held different roles for organizations that all have one thing in common – they support the core of the business. Whether in a human resource, accounting, facilities, IT, or administration position she’s had the joy of performing a wide variety of projects and business initiatives. And that is the reason she loves her job – no day and no project is ever the same.
Saskia is fueled by improving processes and business operations, so they run efficiently and smoothly.
Saskia grew up in Europe (Go Netherlands!) and now calls the Pacific Northwest home. On weekends you can find her skiing, hiking, and exploring the great outdoors.
Education
Bachelor of Science in Business Administration & Accounting
Prior to joining our team, Brigg could be found on the walls of SW Washington coaching and guiding young rock climbers, helping them understand the technical aspects of the sport and encouraging them to take the next step.
In his role on our IT team, he offers the same support but for our team in responding to our IT woes and troubles. Brigg is quick to analyze, troubleshoot and evaluate any technology issues that comes across his plate. Like in the sport of rock climbing, the pathway isn’t always clear but if you have the desire to move forward – a route can be found to help you get to your goal.
Brigg is born and raised in the Pacific Northwest. He lived in Bozeman, MT during his college years.
Brigg will gladly hike, climb and camp wherever possible, actually preferring to sleep outside rather than inside.
Ask Brigg about what Libby is currently reading, that’s the online app he uses to listen to audiobooks.
With a kind demeanor, Melanie brings organization and social media prowess to our marketing and events team. She enjoys working in our collaborative environment and chose to go into marketing because the field struck a balance with both her creative and strategic abilities. Prior to working with us, she worked for a freelancer and a marketing firm.
A Vancouver native, Melanie left to attend Walla Walla University, living in northern Washington before coming back to southwest Washington.
She’s married to her college sweetheart and the couple stays busy with their sweet and active toddler son.
Melanie loves entertaining, thrifting and is a budding horticulturalist with a love for all indoor houseplants.
Ellen Tennant
Client Services
Background
Ellen’s journey into the financial services industry is nothing short of fascinating. Not only has she held several positions in the industry including Licensed Institutional Sales Assistant, Investor Support, and Relationship Manager, but she also spent some time navigating through the intricacies of the residential real estate market. Fortunately for us, all roads kept leading back to financial operation roles with Registered Investment Advisory firms.
Throughout her diverse professional experience, one constant has prevailed – Ellen’s commitment to precision and her genuine passion for details. Seeking a shift from her previous remote work setup, Ellen found her way to our team where she’s quick and eager to help.
Ellen enjoys hiking, traveling (including a recent, once in a lifetime trip to Spain with her sister) and playing a game of cribbage with her family.
She recently discovered French cooking and has a love for all things Le Creuset.
Melissa Lamarche
Chief of Staff
Background
Melissa’s passion for finance stems from its ever-evolving nature and inherent complexity. What excites her most is transforming that complexity into simple, actionable solutions.
Before joining the Johnson Bixby team in early 2025, Melissa worked in various leadership roles at different broker dealers and registered investment advisors. She was instrumental in guiding teams through major change initiatives related to a variety of topics including relationship management, mergers and transitions, new technology and compliance-related projects.
As our Chief of Staff, she brings that same energy and change management expertise to our team, focusing on aligning people, processes, and systems to work in harmony. This work allows our entire team to efficiently support clients in their long-term financial goals.
Melissa calls home just outside of Seattle, a perfect base for exploring the Pacific Northwest’s natural beauty with her husband and golden retriever.
When not on the trails, she enjoys tending to her flower garden, travelling and getting lost in a good book.
Education
Bachelor of Business Administration, Finance, Idaho State University
Licenses Held
Series 7, 66 and 24
Areas of Specialty
Business Analysis
Organizational Change Management
Trisha Townsend, SHRM-CP
People & Culture Administrator
Background
Trisha lives by Mahatma Gandhi’s quote, “The best way to find yourself is to lose yourself in the service of others.” This philosophy shines through in her work, where she supports our team by expertly organizing and executing programs and events that help everyone perform at their best.
Beginning her career in hospitality, Trisha naturally transitioned to Human Resources, recognizing the shared focus on service. She found that skills honed in restaurants—such as customer service, adaptability, and effective communication—were invaluable in fostering a positive and productive workplace.
Originally from Texas, Trisha and her then-boyfriend, now husband, were captivated by the beauty of the Pacific Northwest during a visit. Enchanted by the landscape between the ocean and mountains, they made a promise to move there if they ever got married. True to their word, they reside here now, along with their sweet, sassy Augie who joins their outdoor adventures.
Education
SHRM Certified Professional (SHRM-CP)
SHRM HR Department of One Specialty
Associates Degree in Business Administration & Management, Lee College
We Invest
Not just in dollars and cents, but in dreams, people, and possibilities. We know investing reaches far beyond financial portfolios and markets. We invest time, knowledge, energy, and labor– both emotional and physical. We invest in relationships and in building strong foundations.Whether it’s time, creative problem-solving, or thought leadership at scale, we understand that these investments yield lifelong returns. We invest our skills, passion, and leadership for good. We drive innovation, break barriers, and elevate each other. We invest in education.We know knowledge is power, and we prioritize learning to realize the futures we envision. We invest in each other’s unique assets. We inspire confidence in other women, empowering them to discover, uncover, and embrace their authentic selves. We invest in family. We put time and care into our children, other people’s children, and our elders. We invest in building our communities.With sweat equity and helping hands, we create bonds that strengthen the fabric of neighborhoods and economies. We invest in the future.By preparing the next generation to lead – in academia, in stewarding our natural environment, and in life – we leave this world better than we found it. And we invest in each other. Through support, encouragement, and collaboration, we lift one another up and build longer tables to ensure everyone has a seat.
As women, we know true wealth isn’t only built in the stock market—it’s in the families, communities, and futures we help build every single day.
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Investing in What Matters
Women Invest Community Kick-Off Event
Join us for connection, conversation, and inspiration with a community of women who are investing in their careers, families, and communities.
This interactive gathering is designed to spark dialogue about the investments you're most passionate about — whether that's finding balance between work and life, taking the next step toward entrepreneurship, giving back to your community, or mentorship from other women.
Let's invest in each other — in our knowledge, our possibilities, and the power of women coming together to own our futures.
For more than 40 years, Johnson Bixby has helped women, their spouses and their families plan for and achieve their life goals through financial planning, portfolio management and personalized guidance.
We are a women-owned, women-led financial planning firm in Vancouver, Washington.
The Women Invest Community is part of our investment in helping empower community members with the information they need to make informed financial and life decisions.
Individuals, Couples & Families
We work with kind, hard-working, humble people who depend on us to listen, sift through the noise and information, and provide advice specific to your needs and goals. With a financial planning-first approach, we’re your partner for making informed decisions, building long-term financial confidence, and navigating complex matters. We meet you where you are and walk alongside you as life changes.
Inheritors & Long-term Investors
By combining personalized financial planning with portfolio management, we show you how it’s possible to transition from simply receiving wealth to growing and sustaining it for a lifetime—and beyond. Ultimately, we’re that partner who helps you understand your new financial landscape and what it might mean for your dreams of the future.
Educators, Administrators & Other Public Employees
As a current or former public employee, you have access to unique retirement benefits — pensions, investment options, and more — that can help you achieve the retirement you envision. But navigating these complex tools and understanding how to maximize them may feel overwhelming.
We have a long history of helping Oregon and Washington public employees be strategic with their pension elections, timing and survivor benefit options. Let us help build your ideal financial future and explain your unique public employee opportunities along the way.
Your executive compensation package offers both opportunity and complexity. We help you navigate deferred compensation, restricted stock, and other benefits, ensuring you make informed decisions aligned with your long-term financial goals. Together, we’ll develop a tailored plan that optimizes your compensation, benefits, and investments.
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